• April 21, 2021

FACE THE MUSIC 16 & 17 November, 2012 – the Arts Centre, Melbourne

16 & 17 November, 2012 – the Arts Centre, Melbourne
Featuring Key Guest Speakers Martin Atkins (USA) and Almudena Heredero (SPAIN)


music industry will come together for one of the most important events
on the Victorian music calendar, when the annual non-profit music
summit Face the Music returns to the Arts Centre for its fifth year on
Friday 16th and Saturday 17th November, 2012. 
The two day event
plays host to a smorgasbord of local and international industry
professionals, and in partnership with Melbourne Music Week once more,
will see this year’s key speakers including renowned US label
owner, entrepreneur, artist and educator Martin Atkins and Primavera
Sound Festival’s Almudena Heredero.
A member of Public Image
Ltd, working with artists like Nine Inch Nails and Ministry, Martin
Atkins has drawn on his three decades of music business experience to
help artists striving to succeed on their own terms in a
challenging music industry. Author of the influential 2007
book Tour:Smart And Break the Band – consequently
named “the ultimate touring manual” by Mojo Magazine, Martin has been
the highlight at recent conferences SXSW, Warped Tour, CMJ and New Music
Seminar, sharing his unique perspective not only on where the music
industry is currently, but where it is going in the future.
of international arts consultancy Followspot, Almudena
Heredero represents Primavera Sound festival in Barcelona, one of the
largest and most important festivals in Europe with an attendance of
over 100,000 people in recent years. Also as one of the creators of the
highly successful Barcelona music conference PrimaveraPro and organiser
of the Sounds of Spain roadshow, Almudena will share what’s currently
trending in Europe, reveal music business opportunities for Australian
artists and music businesses and the best way to approach
the European market.
Delivering it’s finest year yet of
networking, panel sessions and exclusive one-on-one business
opportunities, Face The Music 2012 will cover topics including tour
management, music release strategies, making inroads in the USA, crowd
funding and music in film and TV. Offering an insight into the ideas and
minds behind some of Australia’s most inspiring music industry
heavyweights, don’t miss the opportunity to hear from Australian
industry experts Fergus Linehan (Vivid, Sydney), Jerome Borazio (Laneway
Festival, 1000 Pound Bend), Leigh Treweek (Street
Press Australia), Jaddan Comerford (The Staple Group), Johann Ponniah (I
OH YOU), Hannah Fox (Supplefox), Patrick Donovan (Music Victoria),
Helen Marcou (SLAM), Henry Wagons and more than 100 other music industry
leaders yet to be announced.
Promising even more
unique networking opportunities, this years event also introduces the
official Mentor Lounge, a co-ordinated platform where you can rub
shoulders with industry leaders keen to hear your ideas, provide advice
and discuss relevant issues facing music industry development today.
presentations, discussions, networking, live music, practical workshops
and the hottest tips and tools to give your music career the edge,
Face The Music 2012 provides a not to be missed platform for
professional and creative career development, whether you are looking to
start up your music career or you are a seasoned music pro.
With tickets on sale now from www.facethemusic.org.au, be
sure to get in early to avoid missing out. At just $45 ($30 concession)
for one day or $70 ($50 concession) for two days, Face The Music is the
best value for money conference in the country.
Face The Music 2012 INFORMATION AND REGISTRATIONS available via
www.facethemusic.org.au or phone (03) 9380 1277
facethemusic.org.au  facebook.com/facethemusicaus  twitter.com/facethemusicaus  youtube.com/facethemusicaus


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