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Warner Music Australia with support from Converse, Sharpie & eBay are delighted to announce the
launch  of  their  major  charity  Auction  to  help  raise  funds  this  October  during  Cancer  Awareness
Month.

Inspired  after  generating  funds  of  over  $120k  for  the  National Breast  Cancer  Foundation  in  2012,
Warner Music Australia has spent the past 18 months creating the inaugural In Their Shoes initiative.
In  Their  Shoes  is  the  aptly  named  major  worldwide  creative  project  which  has  seen  musicians
across the globe come together in the name of charity to hand design Converse sneakers.

The inspiration behind In Their Shoes was born on a beautiful Sydney summer’s day, when Warner
Music’s  blog Cool  Accidents set  about  to  film  an  ‘Under  the  Bridge  Session’  with  U.S  indie  band
Grouplove.  But before filming could even start, what really caught the crew’s eye was a pair of
sneakers.  What at first appeared to be a pair of custom designed Converse sneakers worn by the
band’s tour manager, in fact turned out to be a unique one off design by the bands vocalist and
Artist in her own right, Hannah Hooper.

Like  all  great  ideas  this  simple  yet  uniquely  created  Converse  sneaker inspired  the  beginning  of
Warner  Music/Cool  Accident’s  In  their  Shoes  initiative.   Over  the  course  of  18  months  local  and
touring  musicians  were  asked  to  create  a  design  with  nothing  more  than  a  pair  of  plain  white
Converse sneakers & sharpie fabric markers.  The artists in turn put their own unique stamp on the
sneakers adding colour, design, humour and of course, their very own personal touch.

The result was an overwhelming 70 pairs of sneakers designed by a diverse range of musicians from
all over the world and from all walks of life.  Contributing Artists include Bruno Mars, The Black Keys,
Ed Sheeran, James Blunt, New Order, Kimbra, Macklemore and Ryan Lewis, Red Hot Chili Peppers,
Skrillex and of course, the pair that started it all, those designed by Grouplove.

These hand designed, one of a kind works of art will be auctioned off at the end of October via a
global auction on eBay with proceeds going to the National Breast Cancer Foundation or Charity
of the artist’s choice.
The sneaker designs will be gradually unveiled from Monday October 7 th  through Cool Accidents
‘Sneaker Peak’ website and also at the official website www.intheirshoes.com.au

A  Public Exhibition will be held from midday to  7pm on Sunday October  27th at The Standard in
Sydney where all 70 sneaker designs will be on display.  Entry is all ages and by gold coin donation.

The  auction,  hosted  on  eBay,  will  go  live  on  Thursday  October  24th  at  6pm on  the  dedicated
page www.ebay.com.au/intheirshoes and bidders will be able to start their bids from $99.    There
will  also  be  a  shareable  function  that  will  post  people’s  favourite  shoes  to  their  social  channels.
The auction will close on Tuesday October 29th.

In  Demand  (eBays  Charity  partner)  will  facilitate  the  auction,  with  all  sneakers  and  their  all-
important certificate of authenticity being shipped to their lucky new owners on October 30th.

See below the Full List of Contributing Artists:

Architecture in Helsinki – Atlas Genius – Billy Bragg – Birdy – The Black Keys – Bloods – Bobby Fox – Bon
Iver – Bruno Mars – Busby Marou – Charli XCX – Christina Perri – Cold Chisel – Dannii Minogue -Django
Django  –  Eagle  and  the  Worm  –  Ed  Sheeran  –  Eliza  Doolittle  –  FIDLAR  –  Flux  Pavilion  –  Frightened
Rabbit – Fun. – Gabrielle Aplin – Gorgon City – Grouplove – Illy – James Blunt – Jason Derulo – Jason
Mraz – Jay & Silent Bob – Jeff the Brotherhood – Jim Ward – Josh Ritter – Katie Melua – Kimbra – Lewis
Watson – Linkin Park – Lisa Mitchell – Macklemore & Ryan Lewis – The Medics – Michael Buble – Moby
–  Mutemath  –  Nada  Surf  –  The  National  –  New  Order  –  Nuggets  Inspired  –  Outasight –  Owl  Eyes –
Paramore  –  Passenger  –  Periphery  –  Plan  B  –  Pond  –  Portugal.  the  Man  – Professor  Green  –  Punch
Brothers  –  Red  Hot  Chili Peppers  –  Rudimental  – Sam  &  the  Womp  –  Santigold  –  Sarah  Murdoch  –
Simone Felice – Simple Plan – Skrillex – Stereophonics – Surfer Blood – Swift Kid – Tame Impala – Tegan
& Sara – Trey Songz – Wavves – The Wombats – You Am I – Zac Brown Band

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