Toronto songwriter Brodie Christ shares “16 & 9 Lives,” an uplifting and defiant alternative Canadiana single that questions the stories we inherit, repeat, and use to define ourselves. Built around warm acoustic instrumentation, conversational lyricism, and a reflective country-tinged sound, the track explores memory, identity, and the freedom that comes from realizing we are not bound to the versions of ourselves we once believed were permanent.
At its core, “16 & 9 Lives” examines the unreliable narratives we create about our own past. The song reflects on how memories are shaped by the moments when we need them most, and how the stories we tell about who we were can become limiting if we allow them to define who we are now.
“Your memories betray you,” Brodie explains. “You were not as kind, as cool, as embarrassing, as wild, or as ugly as you thought you were.”
Alternative artist Em Armstrong shares “Behind,” an angsty and emotionally charged new single that transforms heartbreak into hard-earned clarity. Raw, unfiltered, and unapologetically honest, the track captures the moment disappointment gives way to empowerment, reminding listeners that moving forward sometimes means leaving the past exactly where it belongs.
Inspired by the unexpected sting of hearing a song allegedly written about her by someone she’d long since moved on from, “Behind” became an outlet for emotions Em thought she’d already left behind. While she had promised herself she was finished writing about that chapter of her life, the experience reopened old wounds and ultimately sparked one final response.
“I swore I’d stop writing songs about this person,” Em explains. “But after hearing it, and knowing all who were affected by the actions and intent of the song, I needed to release my disappointment and get my feelings out. This is a reminder to said person that I’m what you left behind. If you aren’t careful, you’ll get left behind too.”
Listen to “Behind” HERE. Watch the official lyric video HERE.
While producing the track, Em battled severe allergies and expected to re-record her lead vocals once she recovered. Instead, every subsequent take lacked the urgency and vulnerability captured in her original demo, ultimately leading her to keep those first performances.
“I felt like Christina Aguilera recording ‘Beautiful,’” Em laughs. “Nothing we recorded afterward could top the demo.”
The production also hides subtle storytelling details beneath its driving alternative pop-rock foundation. Carefully placed vocal harmonies throughout the second verse reinforce the song’s emotional perspective, rewarding repeat listens while quietly emphasizing the message at the heart of the lyrics.
Like all of Em’s music, “Behind” is rooted in radical honesty. She approaches songwriting as an open invitation into her own experiences, believing that authentic storytelling creates space for listeners to discover pieces of themselves within someone else’s journey. Even when the details differ, the emotions remain universal.
Hamilton, ON-born singer-songwriter Ariana Fig shares “I Hope You Love Me,” a fast-moving, emotionally candid pop-folk single lifted from her upcoming debut album, So Long, Sinnerstate! (out August 14th). Written at the edge of a new relationship, the track captures the fragile, electric moment where excitement and fear collide: when falling in love feels like both a leap forward and a quiet plea for acceptance.
“I wrote the song the day before I went on my first date with my partner,” Fig explains. “It’s all about acknowledging how scary yet exciting new love can be, and hoping that someone new can learn to love you and your flaws.”
That emotional tension distills into the song’s title, which serves as both mantra and confession. For Fig, it reflects the internal dialogue of early love and the repetition of hope, uncertainty, and self-awareness that accompanies opening yourself up to someone new. “I would repeat it to myself during the early days of my relationship,” she says.
Listen to “I Hope You Love Me” HERE.
Written in collaboration with Emma Whale at Catherine North Studios in Hamilton, ON, the track began as a conversation about fear and the specific hesitation that comes from watching relationships around you fall apart. Instead of leaning into that anxiety, the pair shifted toward optimism, reframing vulnerability as possibility.
“We wrote about the exciting possibility of finding yourself in someone else, and learning to love yourself while being with someone,” Fig shares.
“I Hope You Love Me” leans into a bright, early-2000s-leaning pop energy fused with modern folk songwriting. Built around fast-moving rhythms, warm acoustic textures, and nostalgic melodic sensibilities, the track echoes the feeling of racing thoughts and emotional momentum. Its buoyant arrangement is elevated by layered gang vocals, a signature element that will appear throughout So Long, Sinnerstate!
The forthcoming full-length record is a body of work centered on self-discovery in your twenties; navigating relationships, identity, and the evolving understanding of self through connection with others.
“I Hope You Love Me” captures the nervous brilliance of new love in motion; honest, imperfect, and unguarded.
Popboomerang Records is proud to announce the release of ‘Shake Yer Popboomerang Volume 4’, the…
I've started working on what will be my most ambitious project to date. This is…
Selfie Ok my friend Michelle Ellen is an amazing lady. She is doing some incredible…
Olivia May Photo by Brandin Photography Photo by Sela Shiloni Ok I wrote this a…